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It was as soon as introduced as one of the welcoming international locations on the earth refugees and immigrants, Canada is launching a world on-line advert marketing campaign to warn asylum seekers that making a declare is tough.
The C$250,000 ($178,662) in adverts will run by March in 11 languages, together with Spanish, Urdu, Ukrainian, Hindi and Tamil, the immigration the division informed Reuters. They’re a part of a broader shift in tone by Prime Minister Justin Trudeau’s unpopular authorities on immigration and an effort to curb asylum claims.
Migrants have been blamed for top housing costs, although some specialists argue that is a simplistic rationalization, and polls present a rising variety of Canadians consider the nation is accepting too many newcomers.
The four-month marketing campaign is budgeted to price a 3rd of the full spend on comparable adverts over the earlier seven years.
Search queries reminiscent of “how one can apply for asylum in Canada” and “refugee Canada” will present sponsored content material titled “Canada’s Asylum System – Asylum Info,” the ministry stated.
“Claiming asylum in Canada is not simple. There are strict pointers to qualify. Discover out what it is advisable to know earlier than you make a life-changing resolution,” reads an advert.
Canada has lengthy been seen as a welcoming place for newcomers. Now its leaders are lowering immigration and making an attempt to get short-term residents to depart and stop folks fleeing US President-elect Donald Trump from claiming asylum.
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“Immigration, Refugees and Citizenship Canada is working to fight the unfold of misinformation and misinformation about Canada’s immigration system and to focus on the dangers of working with unauthorized representatives,” a division spokesperson wrote in an e mail. digital
It may be an uphill battle. Canada’s refugee system faces a backlog of 260,000 circumstances amid rising international displacement. The federal government has little management over who seeks asylum.
His immigration minister has hinted at fast-track appeals that are thought-about unlikely to succeed. The federal government expects thousands and thousands of individuals to depart the nation on their very own when their visas expire, and the immigration minister has threatened to deport them if they do not.
It is a dramatic turnaround for a authorities that for years rolled out the welcome mat.
In January 2017, when Trump took workplace, Trudeau tweeted: “To these fleeing persecution, terror and conflict, Canadians will welcome you, no matter your religion. Variety is our energy # WelcomeToCanada.
On Nov. 17, almost eight years later, Trudeau launched a video selling his authorities’s immigration insurance policies, calling out “dangerous actors” who “have been exploiting our immigration system for their very own pursuits.” .
Final month, the Liberal authorities, following the polls, introduced it was lowering everlasting and short-term immigration. The inhabitants is anticipated to say no barely over two years.
Promoting campaigns to counter misinformation about how one can apply for asylum could possibly be useful, stated College of Ottawa regulation professor and immigration skilled Jamie Chai Yun Liew.
“However, if they are saying, ‘You are not welcome’ … it appears opposite to Canada’s method prior to now,” he stated. “They’ve modified messaging.”
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